Today I had my last required Business Building class at ICA. I am having a lot of “last” this or that, lately, since I am approaching the end of the graduation requirements. I notice that on some classes I am not paying as much attention as I may, perhaps because I am quite busy with the other requirements, and with getting my business off the ground. I feel at times that I am just checking off one class after another. Not somewhere I want to “be” often.
Today I asked a question to the class, and we used it as the issue for the class to coach, ask, etc. I have written a 4 page article for a magazine geared towards my niche (SME) and I am looking for how I can maximize or leverage the exposure I can get from it.
A lot of great ideas and coaching questions came up, with people asking clarifying questions, and powerful ones, and also some BIG thinking. So while a lot of the questions I had more or less thought of, or considered, there were a lot that I had not, and I now have a new take on some exciting possibilities:
- Send the article or a link to it to all my contacts (clients, friends, prospects, etc.)
- Use it as an excuse or reason to contact Industry Associations and offer a follow up free seminar on “how to…. ” related in some way to the talk — perhaps how to develop the Entrepreneur’s mind and stop letting your business run you. From the seminar, I would get contacts…
- Contact a radio Station with economic slant and see if they would be interested in having me on (coach and author). They need to fill their space
- See other periodicals?
- Contact the Spanish Coaching Association?
- Check out Internet-based Business Radio shows — Remember I am not limited to Spain!!!
- Check out Internet Article database, or similar, ehow was particularly mentioned
- Important to see that the problem of the client is clearly spelled out for him (do it now for the subhead). The idea is to engage the reader in a big way.
Additionally to this, someone mentioned that I should keep in mind that, even in Spanish, I am not limited to Spain, so I should modify my website metatags, etc., to be found by people from other Spanish-speaking countries Coaching in Spanish, or Spanish coaching, or something of the sort.
As an aftermath to the description of today’s class, I wanted to add that one of the things I am planning on doing is attending Business Building Classes and CoP classes whenever possible, since it is allowed by ICA. I think they are an incredibly rich resource.
I am also “better late than never”, starting to include pictures in my blog, and I will today try to include links…

Posted by jams777 
Posted by jams777 
Posted by jams777